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Raising Investment? Don't underestimate the Importance of Telling a Good Story
To get investors onboard with your venture and entice them to want to know more, you need to tell a strong, compelling and exciting story. Your objective should be to create an emotional connection with the investor, just as much as it is to present a commercially viable investment opportunity. Reshma Sohoni, Founding Partner of Seedcamp, goes a step further in this blog post by saying "being a great story teller is what will separate you from all the other startups fighting